MORE THAN JUST A SPA TREATMENT
When traditional Thai massage first landed in the Western world, many people thought it was the next hot spa treatment that would run its course as a “fad” and quickly slip into the distant past, never to be heard from again.
Now, a couple of decades later, traditional Thai massage—or “nuat phaen boran”—is still here with no signs of slowing down in popularity. In actuality, clients are flocking to get treatments and, often times, seek out Thai massage from their therapists.
In 2005, the International Spa Association released research citing, “Asian modalities and Asian treatments as the next big trend for growth in the spa industry going forward.” The city of Los Angles, California, hosts a multitude of professional Thai massage centers, and spas all across the U.S. are adding Thai massage to their menus. Thai massage centers are sprouting up across the country as well.